Domino's | Pie Pass

With Domino's Pie Pass, everyone gets the local "know-your-name" treatment. Kinda like Norm from Cheers.

To launch Pie Pass, we built a Domino’s store to match the Cheers bar floor plan, combed through every episode of Cheers to find takes of Norm that would work, and placed him inside our Domino’s. Only this time, everybody does not know his name, because he didn’t use Pie Pass.