Citizens' Climate | The Donation Subscription

Subscription products are the holy grail of passive income for any corporation. But nonprofits had yet to tap into that business model. So we invited our donors to subscribe to climate activism in exchange for the knowledge that their donation would be going further in the race against climate change each and every month. 

The result of the campaign was over $10K in new monthly donations, with an average donation lifespan of 23 months. This opened up a whole new donation model for CCL that allowed small donors to make a big difference in the fight for a stable climate.